Good Clean Love

For more than 20 years, GCL has had innovative, effective, and natural sexual wellness solutions highly revered by US healthcare providers and gynecologists. As the leading natural lube brand in the market, GCL addresses real issues that come with menopause, breast cancer treatment, and intimate health — and is likely down the street from you (in 50k US doors), + always at your fingertips.

However, its creative hasn’t always been at the same caliber - so we kicked it up a notch (or 7!)

Below displays my art direction in GCL’s brand refresh as well as samples of work in the new BVI of over the last year, accelerating sales in big box stores (including retailers like Walmart which we gained distribution for the first time ever) and online across Shopify, Amazon, Target, Walgreens, CVS, and many others.

Art Direction + Branding / Iconography / Packaging / Video Editing