22 years of innovation and self-love, balancing playful nostalgia with our modern brand aesthetic drove engagement and strong conversion across all touchpoints. I spearheaded the creative direction for Good Clean Love’s 22nd Birthday Sale and photography- our biggest annual event and now our second-highest revenue-generating DTC campaign to date.

The photography set the tone and allowed for cohesiveness to follow through into our paid and organic posts, web banners, and email marketing to celebrate the brand’s legacy while driving exceptional performance and experience for consumers.