For teens who have seemingly tried everything to eliminate their acne, there’s OXY. Known for its strength, the brand has had the challenge of overcoming a negative stereotype while staying true to itself. OXY’s new branding owns that it’s bold and strong, because the product truly works! We’re changing the perspective on the brand from harsh to effective, proudly being the bold choice for skin care.

Box design, print collateral, photography styling, iconography, social media, video editing, web design: Mackenzie Bathgate

Logo and product packaging: Arrivals + Departures and Sam McNamara